"Good Morning! This is your favorite RJ Shakthi and you are listening to Blah-Blah 99.99656554 FM"
Yes, this post is about Radio Stations.
All India Radio (AIR) was ruling the air at one point of time. Now, almost all the numbers (including decimals) between 90 and 100 are taken and there are FM stations in the numbers. Competition has become so fierce in Chennai, because of this, every FM station has a tag line that indicates "We are the best". If everyone advertises that they are the best in FM market, then what is the meaning of the word "best"? Probably its time to rewrite Oxford English Dictionary.
"There are very few good RJs.
Majority of the RJs make us frown.
There are very few good programmes.
Majority of the programmes make us clown."
Let me explain a programme (lets call it Non-Sense, in short NS) in one of the radio station in Chennai. This NS runs for 3 hours. Starts in the morning itself. People can go and bang their head on a wall 100 times instead of listening to this NS. RJ will announce the topic that will be discussed in this 3 hours of NS. Then the callers will have to call the NS programme and speak NS to the NS RJ. How NS!! Few of the topics I have heard:
If you have 5 rupees, what will you do? [KP] Bloody, I will go and buy cotton for 5 rupees and keep it on my ears, instead of listening to your 3 hours NS.
Though I said I will list a few programme names, I really don't want to list more than one NS. Again, only few callers talk something meaningful and thoughtful. Majority of the callers talk NS.
I am sure you would have heard about lot of SMS contests in FM stations. One such SMS contest that I heard:
"In the recent budget, they had reduced the price of which product?What the hell. Most of the SMS contests are of this demeaning quality. Just to earn money, these stations should not conduct worthless contests and make the listener's brain go dull.
Option A: Toilet Brush
Option B: Tooth Brush
Option C: Mobile Phones
If you know the answer, take your mobile phone and type "SMS Contest BULL SHIT" to 12345. One lucky winner will win a lucky prize"
Though there are numerous FM stations in Chennai, FM still has its life. The one and only reason for the FMs existence are songs. So, FM Stations, please have a balance on 'advertisements-RJ Talks-SMS Contests-Songs'. Have a proper mix among all these.
Oh, its time for me to tune one of the FM station to listen to one of my favorite RJ ;-)


